by Haley Gray | Dec 19, 2024 | Marketing Tips, Startup Tips, Websites
A lot of small business websites are basically online brochures. They look fine, they say what the business does, and then visitors leave without doing anything. No call booked, no email signup, no inquiry. Your website’s job isn’t just to exist.... 
by Haley Gray | Dec 15, 2024 | Marketing Tips, Startup Tips
Most small businesses get referrals. Far fewer have a referral program, meaning a deliberate, repeatable way of asking for, tracking, and thanking people for referrals. The difference matters: a business that waits for referrals gets them occasionally, and a business... 
by Haley Gray | Nov 18, 2024 | Marketing Tips, Startup Tips
Ask small business owners where their best clients come from and a lot of them will give the same answer: referrals. Someone told someone. A happy client mentioned you to a friend. A peer passed your name along. Word of mouth is often the most effective marketing a... 
by Haley Gray | Nov 12, 2024 | Marketing Tips, Content Marketing
Content marketing sounds like something that requires a team, a content calendar, and a budget. For most small businesses, it is much simpler: consistently publishing useful things that help the right people find you, understand what you do, and remember you when they... 
by Haley Gray | Nov 5, 2024 | Marketing Tips, SEO, Startup Tips
If your customers are mostly in a particular area, local SEO is how they find you when they search. “Bookkeeper near me.” “Best bakery in Raleigh.” “Family law attorney Charlotte.” When someone searches like that, you want to be on... 
by Haley Gray | Aug 20, 2024 | Business Tips, Branding, Marketing Tips
Almost every small business owner is in a crowded market. There are a lot of bookkeepers, coaches, designers, bakeries, and consultants. Most of them are good at what they do. And most of them describe themselves in nearly identical ways. Standing out isn’t...